Welcome to the Ritte Dealer Program!

Our dealer program is designed with your needs in mind, offering a range of flexible options that empower you to say YES to your customers. We've got you covered, from flexible build options to flooring plans and demo bikes. 


You'll notice that every bike on our website has a configurator option allowing the rider to choose their handlebar, stem sizing, and seat post offset. For dealers, we take this to the next level - we can offer all of that along with your customer's choice of crank lengths, gearing options, tire sizes, and more…at no cost. You can avoid the awkward conversation of needing to upcharge for those items; they are all included. This way, your customer gets all the parts that make their bike right, and you don't need to deal with excess spares. 


At Ritte, we believe in a partnership that works for both parties. That's why we don't enforce annual sales minimums. We trust that if our product is a good fit for your shop  and customers, it will naturally succeed. This approach allows us to work with dealers of all sizes without imposing overwhelming commitments. 


Our program provides the same excellent margin across the board; we want you to be successful and profitable with our bikes. Our only requirement is that all of our dealers be stocking dealers (with complete bikes to display)—we know that you can't sell what your customers can't see. Dealers that stock complete bikes outsell those that only stock frames by 10:1. So, for 2025, we require all dealers to maintain a stock of 2 complete bikes or rolling chassis at all times. An opening commitment could be as low as $5,000. 


But, to make your floor stock work as hard as possible, we're launching a new demo program.  For all dealers, we're offering demo bikes on consignment so you can get your customers out on test rides as easily as possible. We're offering a complete demo build for you at no upfront cost - if you order two bikes or chassis, we'll send one complete demo bike along with the order. If you order four bikes, we'll send two demos. 


We also work with you on digital and in-person marketing. We firmly believe that our dealers are an integral part of our success - it's why we're working to grow our dealer sales to be a larger proportion of our business. In 2024, we had nearly 35% of our revenue through dealer sales, up from 20% the year prior. For 2025, we are aiming for even more dealer growth. To support that,  we target our digital marketing to areas where we have dealers, and we can not only direct interested customers to your store but also co-promote content and send targeted emails to encourage customers to see the bikes in your showrooms. We also provide in-person marketing support, including co-hosted events and promotional materials, to help you attract more customers to your store. 


We've done that and arranged demo events utilizing our larger demo fleet with a handful of our dealers in 2023 and 2024, finding that it goes a long way toward establishing sales and driving shop and brand recognition. I'm glad to jump into specifics on that later, but the gist of it is  We'll come to you with a selection of demo bikes and promote a ride or rides with demos available over a week or weekend. 

Now for some of the administrative details: 
Opening orders are for Carbon or Steel bikes and require payment upfront. After establishing a payment history over at least six months, we can offer Net 30, 60, or 90.  Shipping within the domestic US is "at cost" using our negotiated rates and UPS Ground. For international, we'll work with you to find the lowest possible rate via UPS, FedEx, or DHL, depending on your location. We offer free ground freight within the US for bike orders over $15,000 and wheel orders over $3,000. 
 

If you have questions, reach out - I'd be more than happy to discuss our program or put you in touch with one of our existing dealers if you'd like to get their feedback on working with us. We pride ourselves on service and strive to be easy to work with - if you call us, there is no phone tree; real people like myself are here to help just like your customers expect when they call you!

+1 424-259-1203 or support@ritteracing.com